Corporate Typography
Whitney Family
Our typeface, ‘Whitney’ is simple, versatile and modern. It is a reflection of our brand and our voice. We use multiple weights from the Whitney family to establish clear hierarchies of information and messaging. Whitney Book is used for the majority of body copy and Whitney Condensed is used primarily for disclaimers. We don’t use caps in order to maintain a friendly, conversational voice. When Whitney is not available, we use Source Sans Pro.
Freight Sans is an available Adobe Font.
Whitney and Whitney Condensed can be purchased through Hoefler & Co.
Digital and Computer Fonts
Websites, emails and applications use Source Sans Pro with a fallback of Helvetica.
For desktop applications such as Microsoft PowerPoint or Word, use Arial and Arial Bold.