The way we use color helps to set us apart from the competition. Our color palette consists of a primary color, supporting color, neutrals and accent colors.
Our strategic and proportionate use of color is intended to bring a focus on the content and photography used in our materials.
The most prominent color in our materials is Mutual of Omaha blue (#105FA8/PMS 300), which is used to convey the strength of our brand.
Neutral colors play a supporting role. While white is our preferred background color, gray also may be used.
We use white space intentionally to portray a feeling of approachability and straightforwardness in our materials.
Other colors are added through the use of illustrations and photography.
Web and Email Color Use
To ensure a quality experience for users with disabilities, we have additional rules regarding color use on our digital properties. See our email color guidelines and our digital color guidelines for more information.