Mutual of Omaha’s Design Guide
Mutual of Omaha’s design guide was created to allow you to develop materials that portray our company and our brand appropriately and consistently.
Foundational components key to the representation of our brand.
Downloadable guidelines for creating branded print materials.
Guidelines, legal requirements, and design elements for creating email campaigns.
UX patterns, code, and UI elements for designing websites and applications.
Voice, tone, grammar, naming conventions and more.
Downloadable guidelines for clothing, office items, and other physical materials with the company logo and name.
Framework guidelines and template layouts for rapidly developing landing pages.